Dash.Fi | Ad Pay Protection - Privacy FAQs

Overview

Dash.fi's Ad Pay Protection service provides it's cardholders with real-time digital ad auditing, fraud detection, and ad spend optimization to help advertisers prevent waste and recover overcharges. The Dash.fi tracking pixel logs ad interactions, detects invalid traffic, allowing us to build comprehensive audits to enable refund claims from platforms like Google and Meta while ensuring full GDPR and CCPA compliance.

Dash.fi's cookie-less tracking system maintains audit logs and anonymized engagement data to prevent ad fraud and optimize campaign performance.

What Dash.fi pixel captures

Dash.fi's Ad Pay Protection pixel captures anonymized engagement data through direct script embedding or Google Tag Manager (GTM). It does not collect personally identifiable information (PII) and follows strict privacy-first principles.

A. Core User Events Captured

Dash.fi records on-site behavior to analyze campaign effectiveness and fraud detection:

    • Page Load / Page View - Tracks when a page is accessed.
    • Page Unload - Captures when a user exits or navigates away.
    • TabSwitch - Detects when a user switches between browser tabs.
    • First Visit - Identifies if a user is new to the site.
    • Session Start – Marks the beginning of a session.
    • Scroll - Measures user engagement depth.
    • Click - Logs interactions with clickable elements on the website.

B. Additional Data for Ad Auditing

    • Ad Performance Metrics - Logs ad impressions, clicks, and session duration (True Visitors: 10+ sec).
    • Keyword-Based Intent Signals – Captures engagement tied to specific keywords, not users.
    • Fraud Detection Data – Flags bot traffic, ad stacking, click farms, invalid clicks, and out-of-geo ads.
    • UTM Parameter Analysis – Cross-verifies campaign traffic between Google Ads, Meta Ads, and other sources.

Server Locations & Data Infrastructure

Dash.fi operates a distributed global infrastructure for secure, real-time data auditing.

A. Primary Hosting & Cloud Infrastructure

    • Google Cloud Platform (GCP) – US-Central1 (Oregon, USA)
      • Highly secure, scalable infrastructure for data auditing and fraud detection.
      • Redundant backup for uninterrupted service.

B. Data Security & Compliance

    • Immutable Blockchain-Based Audit Logs - Prevents manipulation of ad interaction records.
      • Data Encryption - All data is encrypted in transit and at rest to maintain security.
      • Tamper-Proof Logs - Ensures reliable auditing and refund processing.

Personally Identifiable Information (PII) Handling

Dash.fi follows strict privacy policies and does not collect, store, or process any

personally identifiable information (PII). The system is designed to track

campaign performance without monitoring individual users. A. Data NOT Collected

    • ❌ No names, emails, phone numbers, or personal identifiers.
    • ❌ No exact IP addresses or geolocation tracking.
    • ❌ No device/browser fingerprinting.
    • ❌ No cross-site tracking or third-party cookies.

B. Data Handling & Storage

    • Partial IP Address Storage - Captures only generalized region data, not exact locations.
    • Limited User Agent Data - Logs only browser type, OS, and device category.
    • Anonymized Unique Identifiers - Stored locally in the user's browser, never sent to Dash.fi servers.
    • Strict Data Access Controls – No individual tracking across multiple websites.

Compliance & Security Standards

Dash.fi ensures compliance with GDPR, CCPA, and global data privacy regulations.

Privacy & Compliance

    • GDPR & CCPA Compliant - No use of third-party cookies or personal identifiers.
    • Anonymized Tracking - Captures only campaign-level engagement data.
    • Vanta Certified - Industry-leading security certifications for data integrity.

Fraud Prevention Mechanisms

    • Ad Verification - Detects fake engagement, fraudulent clicks, and invalid traffic.
    • Out-of-Geo Ad Filtering - Prevents wasted ad spend outside target locations.
    • Automated Refund Processing - Identifies 5% to 30% overcharges and submits claims for Google and Meta refunds.

Organizational Security

Dash.fi has robust organizational security policies to ensure data confidentiality and integrity.

    • Access Control - Only authorized personnel can access stored data.
    • Security Training - Employees receive regular security and compliance training.
    • Incident Response - Established protocols for mitigating security risks and data breaches.
    • Compliance Audits – Routine audits to ensure continuous adherence to security policies.

Conclusion

Dash.fi is a privacy-first, ad auditing platform that helps advertisers optimize ad spend, detect fraud, and facilitate refunds. With cookie-less tracking, Al-driven fraud detection, and immutable audit logs, Dash.fi ensures full transparency and compliance while maintaining strict user privacy protections.

Key Benefits

    • Automates detection of invalid traffic (IVT) and ad fraud.
    • Comprehensive and in-depth traffic audit for clear identification of overcharges and/or click fraud to allow our clients to make actionable decisions on their ad spend and potential refunds.
    • GDPR, CCPA, and privacy-compliant with zero Pll collection.
    • Fully encrypted, tamper-proof audit logs.
    • Self-service dashboard for monitoring ad performance & refunds.