Why am I Unable to Assign Meta Assets to a Partner ID

You might be unable to assign ad account assets in Meta Business Suite due to a few common reasons: 

  1. Unconfirmed email addresses
  2. Missing verification
  3. Insufficient access permissions
  4. Restrictions imposed by Meta
  5. The ad account is in a different business portfolio than the one you're currently working in

Here's a more detailed breakdown

1. Email Address Verification

  • Ensure your email address associated with your business portfolio is verified.
  • Go to Business Settings > Business Info and check for any prompts to confirm your email.
  • If prompted, open the confirmation email and click the link to verify. 

2. Business Verification

  • Your business might need to be verified by Meta. 
  • This ensures that your business is legitimate and can be trusted with advertising. 
  • You can find the verification status in Business Settings. 

3. Access Permissions

  • Make sure you have the correct level of access to the ad account and the business portfolio. 
  • You might need full control or specific permissions to assign assets. 
  • Check your assigned roles in Business Settings under People. 

4. Business Portfolio Consistency

  • Ensure the ad account and other assets are part of the same business portfolio.
  • An ad account can only be in one business portfolio at a time.
  • If the ad account is in a different portfolio, you might need to request access or have it transferred. 

5. Other Potential Issues

  • Restrictions: Meta might have placed restrictions on your account due to policy violations. 
  • Ad Account Limit: You might have reached your ad account limit for your business portfolio. 
  • Backlogs: Sometimes, there might be a review process backlog within Meta that can cause delays. 

Troubleshooting Steps

  • Check your email verification: Make sure your email is verified. 
  • Review your business verification: Ensure your business is verified. 
  • Verify your access levels: Check your assigned roles and permissions. 
  • Confirm asset and portfolio consistency: Ensure everything is in the correct portfolio. 
  • Contact Meta support: If you've tried all the above and are still facing issues, contact Meta Business Support for further assistance.