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The Dash.fi Ad Agent monitors your digital ad campaigns across Google and Meta. It runs two services:
  • Ad Pay Protection audits traffic quality and detects billing discrepancies in real time.
  • Ad Credit Recovery submits claims for overcharges and platform credits on your behalf.
Once it’s set up, both services run in the background — the agent surfaces findings in your dashboard and handles the claims process automatically. Setup itself takes a few steps: see Get started.

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Ad Pay Protection

Ad Pay Protection installs a lightweight pixel on your website that captures behavioral and technical signals from every ad-driven visit. The agent compares this data against what the ad platform reported to find discrepancies. What it detects:
  • Bot traffic and click farms
  • Ad stacking and out-of-geo impressions
  • Invalid traffic (IVT) that inflates your ad costs
  • Billing inconsistencies between platform-reported data and actual site behavior
What it does:
  • Flags overcharges of 5–30% in typical advertiser accounts
  • Submits refund claims directly to Google and Meta
  • Reports findings in your dashboard at app.dash.fi
The pixel uses cookie-less, privacy-safe tracking. No names, emails, IP addresses, or personal identifiers are collected. See Privacy and data for a full breakdown.

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Ad Credit Recovery

Ad Credit Recovery identifies and recovers ad credits you’re owed from Meta and Google — credits that are often issued but never claimed. The agent assembles the evidence, files the claims, and processes any recoveries automatically. See Ad Credit Recovery for how the recovery process works.

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Get started

Setup runs from Agents → Advertising in app.dash.fi, in four steps:
  1. Add your landing pages — every URL your ads point to
  2. Connect your ad accounts — one-click OAuth, read-only. Meta accounts also need Meta’s custom audience terms accepted before traffic exclusions can run
  3. Install the tracking pixel — see Install pixel, and UTM parameters to confirm your campaigns are tagged correctly
  4. Verify the pixel — Dash.fi pings each landing page to confirm it’s firing
See Connect ad accounts for the full walkthrough, including the custom audience terms and how to manage accounts afterwards. The agent starts scanning historical spend as soon as an ad account is connected, and begins auditing live traffic once the pixel is verified. Ad Credit Recovery runs off the same connected accounts — no separate setup required.